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Brand identity.
A direction of your own.
A clear identity gives a business something to build on. We bring the positioning, visual language and everyday applications together, so the website and content feel like parts of the same idea.
Start with what the business needs to say.
A new business may need an identity from the beginning. An established one may need to clarify its offer or bring scattered visual materials into line. We start with the audience, the offer and the places where people will encounter the brand.
The result should guide practical decisions: what the website looks like, how a service is described, and how the business introduces itself in a campaign or conversation.
Give the idea a clear shape.
Work through the audience, offer and intended character of the business. Agree the message and creative direction before deciding on the visual details.
Make the direction visible.
Develop the agreed identity through a wordmark or logo, typography, colour and art direction. The proposal defines the assets and applications needed for your launch.
Make it usable after launch.
Document how the agreed identity works across the relevant formats. Asset files, usage guidance and handover responsibilities are part of the scope.
One direction, across the touchpoints.
Brand decisions become more useful when they meet a real application. We can connect the identity to website design and development and content and campaign creative within the same project.
Our SAHRA and OFFSCRIPT studio explorations are self-initiated identity and creative-direction concepts.
A visual world for an idea.
A self-initiated fragrance identity and website-direction concept. Art direction, colour and typography built around the character of the fragrance.
Explore the studio concepts ↗
What do you receive?
Deliverables depend on the brief. An identity project can include positioning, a visual identity, agreed applications and usage guidelines. A refinement may focus on a smaller set of changes. We define the files, revisions, fees and timeline in the proposal.
Can we work with an existing identity?
Yes. Share the assets and explain what is working or becoming difficult to use. We can discuss a refinement or develop website and content direction around the identity you already have.
Discuss your brand ↗A new venture. A better system. A bigger ambition.
What do you
want to build?
A rough idea is enough to start. Tell us what you have in mind and we’ll discuss the next steps.
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